01 Jan 2019 Ignition Speed Festival recap
The Ignition Speed Festival presented by ACI Dynamix, was a motorsports celebration at Foxwoods Resort Casino with events taking place at MONZA World Class Karting, Great Cedar Garage and the Foxwoods Lot 10. The celebration featured a car meet hosted by Broke.East.Meet with a 3-hour endurance karting challenge and eSports tournament hosted by MONZA World Class Karting along with a high-performance autocross and Pro-Drifting demonstration presented by C.A.R.T. and Modified Machines. Spanning the entire Foxwoods Resort Casino property, the ISF offered several on-property opportunities with Foxwoods partners with benefits for event participants and spectators alike. Partners provided event specific offers from 8am-midnight with contributions from Hard Rock Café, Sugar Factory, Johnny Rocket’s, Shrine Night Club, Cedar’s, Atrium, Top Golf, Centrale, Stony Creek, High Flyer and The Neon Palm. Further, the ISF included sponsors/ partners with specific offers for event participants with offers from New Hampshire Motor Speedway, Thompson Speedway Motorsports Park, Rockstar Energy and Skip Barber Racing School. To add to the festival and to validate the strength of the concept, the motorsports lifestyle and media machine brand HOONIGAN was included to live stream the entire festival.
The overall experience and feedback has been extremely positive and there is a large number of inquiries as to the date for the 2020 Ignition Speed Festival. The estimate is 975 participants took part in at least one of the 5 event offerings. Through our registration program, the ISF captured 525 registered spectators based on only a 48 hour promotional period just prior to the festival date. Hoonigan Instagram post has netted 40K views. MONZA had over 2400 festival specific social media engagements during and after the festival.
The 2020 festival has grown into a 3-day festival featuring the ACI Dynamix Super Car Road Rally and the Ignition Speed Festival presented by ACI Dynamix “Huck Sessions” at Thompson Speedway Motorsports Park featuring a pro-level drift throw-down. MONZA World Class Karting is now hosting the 12-Hours of MONZA, an endurance race of epic proportions that will test the stamina of all the drivers. Racing through the night, the teams be tested for the entire 12-hours. Moving to an online registration program will allow for one-stop purchase for participants and spectators. ISF will feature a wide host of vendors and partners with ISF specific promotions and activations. Our partners at Foxwoods Resort Casino are the perfect host for the 2020 ISF, and offer a wide variety of entertainment, dining, gaming and hotel accommodations for all participants and spectators to enjoy. To further add to the excitement, ISF is supporting our charity partner, Special Olympics Connecticut with a donation from a portion of the proceeds of the 2020 festival. Come join the excitement on June 13-15, 2020!!! www.ignitionspeedfestival.com
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